Hi there! I grew up just outside Minneapolis, Minnesota - the land of 10 thousand lakes, Prince, and some of the coldest winters on the planet. So if you’d like to know the best way to open a car door that’s frozen shut, feel free to ask- I have a bit of practice.
I’m Dan Rohrer — a creative strategist and multimedia leader who believes in the power of story to connect people, launch brands, and inspire change.
Over the past decade, I’ve led video, motion design, and visual content programs inside growing organizations and as a freelancer. I’m known for building in-house creative systems from the ground up — transforming video and multimedia functions into strategic, scalable programs that elevate brand storytelling and business impact.
I partner with marketing and executive teams to translate business goals into compelling visual narratives that resonate with audiences and strengthen brand identity. My approach sits at the intersection of vision and craft — defining creative direction, implementing scalable processes, and mentoring teams to deliver exceptional work.
A few things that guide my work:
Clarity of purpose: Every project begins with “why” — the business goal behind the story.
Creative experimentation: I balance data-driven insights with bold ideas and emerging formats.
Collaboration & empathy: Great creative thrives when people feel heard, trusted, and inspired.
Attention to detail: Even in high-volume production, the small creative decisions make the biggest difference.
Outside of work, I’m a husband, dad, and lifelong student of design and storytelling — always chasing the next way to bring ideas to life.
Let’s connect — here’s how we can create something remarkable together.